Writing Samples: Sales Letters

A sales letter is a waste of postage and paper if it doesn't identify itself as worth reading from the very first line.

Client: Fitability Systems
Purpose: For this workforce selection firm, the VP for sales needed a tool for getting the attention of HR Execs.

:: read copy ::

Client: Life Insurance Sales
Purpose: Provide valuable information and an opportunity for health care consultants (my client's customers) to help their clients.

:: read copy ::